Getting Started: How to Grow Your Brand with Video 

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At this point, you probably know your business should be using video to engage existing, new, and potential customers through your digital and social channels. However, knowing and doing are two very different things, so we put together a few quick pointers to help you get the ball rolling.

1). What’s the goal of your video? Do you want to introduce your startup, share a new product launch, or tell your brand’s origin story? Would a series of videos be most useful in helping you achieve the desired outcomes?

2). What resources do you have? Now that you have a general idea of what you want, how are you going to make it happen? Do you have an in-house production team or a marketing budget that allows you to bring in experts?

3). How will people consume the video? Where will you distribute the video? If you plan to share to Facebook, for example, it’s great to use captions since up to 40% of consumers are more likely to finish videos with subtitles. You can also keep in mind video length when you know how you will share.

Hubspot recently released a handy guide on “How to Get Started with Marketing Videos” that breaks down the steps a bit further. This is a great starting point if your team is new to video marketing! Click here for the full article and let us know your thoughts!

 

 

Former White House Creative Director + Atlanta Portfolio Center Spur Social Change

MEDIA ALERT

Miami Ad School at Portfolio Center Hosts Socially Charged Student Idea-A-Thon

What:    Miami Ad School at Portfolio Center students will be tasked with catalyzing social change at the design college’s unprecedented 24-hour Ide-A-Thon beginning Thursday, July 14. The Idea-A-Thon will give students of Miami Ad School’s Atlanta campus the opportunity to develop strategic, innovative and actionable plans that combat police brutality and vigilantism. Students in New York, Miami and San Francisco will join these efforts at their respective campuses, resulting in over 8,000 hours of brain power dedicated to reconciling a divided nation.

Former White House creative director and digital strategist Ashleigh Axios will join students on Friday, July 15, to help mold initial concepts into real-world plans. During the following week, students will use feedback gained during Friday’s panel presentations to finalize their ideas. The school’s influential board of directors will select the strongest ideas to circulate within their broad-reaching circles, feature in social media and upload to fundraising site CrowdRise.

Why:    Last week’s shootings of Alton Sterling, Philando Castile and five police officers left the U.S. in a state of shock, mourning and concern. Extremists on both sides have changed the conflict to fit their radical views, leaving an already divided country further at odds. Educational institutions must empower students to spearhead social change. Miami Ad School believes that, through collective creativity, its students can be part of a long-term solution that will heal and unite a hurt nation.

When:    Friday, July 15
9-10:30 a.m.    Student brainstorm with Ashleigh Axios
2-4 p.m.    Students present their final projects to an expert panel
Call Noelle Jackson (404-938-8377) to set up live shots and interviews during these times.

Where:    The Portfolio Center, Miami Ad School’s Atlanta campus
125 Bennett Street, Atlanta, GA 30309
Parking: Ample parking in official school lot

Interviews:    Ashleigh Axios, former creative director and digital strategist, White House
    Pippa Seichrist, co-founder and head of innovation, Miami Ad School

Contact:    Noelle Jackson  ∣  404-938-8377  ∣  noelle@ellepr.com 

About Miami Ad School
Founded in Miami, Florida, in 1993 by Ron and Pippa Seichrist, Miami Ad School encompasses a network of 15 schools throughout the world that offer degrees and curriculum tailored to meet the needs of the world’s preeminent creative agencies and brands. In addition to cutting-edge degree programs, Miami Ad School empowers and equips its students with the resources to develop socially charged creative campaigns like The Trevor Project and Underground Stations. U.S. locations include Miami, Atlanta, New York, San Francisco; International locations include Berlin, Buenos Aires, Hamburg, Lima, Madrid, Mexico City, Mumbai, Rio de Janeiro, Sao Paulo, Sydney, Toronto. Follow Miami Ad School on Facebook, Twitter and YouTube.

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