Saltyard chef-driven restaurant interior - Elle PR PR and social media campaign results -

Saltyard

Ongoing PR & Social Media · Brand Positioning · Chef Placement · Media Relations

The Brand

Saltyard is an Atlanta restaurant known for internationally-influenced small plates and local and seasonal ingredients. Led by Chef/Partner Nick Leahy, the restaurant was building a loyal following but needed help generating consistent weeknight traffic and recognition in the city's competitive chef-driven dining scene.

The Challenge

As Saltyard approached its one-year anniversary, weekend business was strong but weeknight sales were underperforming. Media coverage had slowed since opening, and the brand was struggling to stand out in a crowded Atlanta restaurant market. A previous PR engagement had not generated the consistent press coverage the team needed. Ownership came to Elle PR seeking increased brand awareness, a stronger media presence, and a clear strategy for driving traffic during off-peak hours.

Saltyard Atlanta restaurant interior - Elle PR PR and social media campaign results 
Past Project

Elle PR developed and executed a full PR and social media strategy designed to build Saltyard's visibility, establish Chef Nick Leahy as a culinary personality to watch, and secure the kind of consistent coverage that drives both awareness and reservations.

Highlights:

150+%

Increase in Overall Brand Earned Media Coverage

Results

500 M

Audience reach across secured media placements

200+%

Increase in social media engagement across Instagram and Facebook

Coverage Highlights

Selected coverage from Saltyard’s campaign.

Elle PR secured press coverage for Saltyard and Chef Nick Leahy in Eater, Southern Living, CNN, and FOX Sports