No18 Atlanta luxury members club — Elle PR launch campaign coverage in Forbes and Architectural Digest

No18 U.S. Market Launch

Grand Opening Campaign · Brand Partnerships · Influencer & Media Relations

The Brand

No18 is a Swedish luxury members club and workspace where productivity, inspiration, and style converge. With two thriving Stockholm locations, No18 selected Atlanta as the site of its flagship U.S. launch, backed by International Workplace Group (IWG), entering a competitive market with high expectations and an ambitious opening timeline.

The Challenge

Despite its European success and backing by IWG, one of the world's largest providers of flexible workspaces, No18 was entirely unknown to U.S. audiences. The brand needed to reach discerning business owners and professionals seeking a curated, design-forward environment for work, entertainment, and lifestyle.

No18 Atlanta luxury members club — Elle PR launch campaign strategy development, creative direction, and media relations 
Past Project

Elle PR was brought in as the lead communications and launch partner for the U.S. opening, managing all elements of the campaign from strategy through execution, integrated with IWG plc's corporate team. This included developing a launch communications strategy, managing media and influencer relations, brand partnerships, and content creation—a true full-service launch engagement from the ground up.

Highlights:

  • Item description

200%

Increase in Overall Brand Earned Media Coverage

Results

26

Media Placements Across Target Outlets

162 M

Online Reach

150%

Increase in Website Traffic

200 k

Estimated Coverage Views

Coverage Highlights

Selected coverage from the six-month No18 Atlanta launch campaign.

Elle PR secured press coverage for No18 in Forbes, AD Pro, and Atlanta Business Chronicle